How to Use Google's Keyword Planner to Create EFFECTIVE Content

How to Use Google’s Keyword Planner to Create EFFECTIVE Content

2/3/2021

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1. Once you’re there, click “Go to Keyword Planner.”
2. If you don’t have an ad account, create one. (It will prompt you.)
3. Next, you’ll be asked about your main advertising goal. Just click the link “Experienced with Google Ads” underneath all the goals.
4. On the next screen, you’ll be asked to select a campaign type. You can skip this question too by clicking on “Create an account without a campaign.”

• There were a few instances of winter-related boot searches. That gives us a topic, “Men’s Hiking Footwear: The Best Winter Hiking Boots”
• “Hiking sandals” was another common keyword. From that, we could create, “Men’s Hiking Footwear: Are Hiking Sandals Good for Long Hikes?”
• The keyword “leather” is also common. For that, we could create a blog post called “Men’s Hiking Footwear: Is Leather the Best Material for Hiking Boots?”

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