how expensive is facebook ads right now

How Expensive is Facebook Ads Right Now

Facebook's average CPMs have increased by an additional 34% in the last 12 months as of late 2021. If you're feeling the pinch, you're not alone. But there are strategies to combat these rising costs.

Measuring Expensive Ad Costs

The primary metric to watch is CPM (Cost Per Thousand Impressions), which represents the expense for every 1,000 ad displays.

Key benchmarks:

• A CPM of approximately $40 indicates high market competition
• A CPM of $13 suggests weak competition with lower costs

These numbers vary by industry, but they give you a baseline for comparison.

How to Reduce Ad Spending

Here's the secret: Facebook rewards high-performing ads through lower costs. The better your ads perform, the less you pay.

If your costs are too high, try these strategies:

1. Change your Offer
2. Modify Copy on the Offer
3. Update Image or Video
4. Target a Different Market

Performance Optimization Example

If an initial campaign generates 8 clicks from 1,000 impressions (0.8% CTR), the cost per click drops to roughly $2. This demonstrates how improved click-through rates directly reduce advertising expenses.

The better your engagement, the lower your costs. Facebook wants to show ads that people actually engage with.

Scaling Strategy

Once you find what works:

• Scale campaigns incrementally by 25-50% based on positive ROAS (Return on Ad Spend)
• Focus on improving overall ad performance
• Test and refine offers, messaging, and creative elements continuously

Don't scale a losing campaign. Fix the fundamentals first, then scale what's working.