experiencing ad fatigue?  Here's how to know

What is Ad Fatigue?

Ad fatigue is one of the most common issues when running Facebook and Instagram ads. It's when an ad or even an offer is shown too much to a particular audience over a period of time where they become tired of seeing it and the click rates start to drop, therefore increasing costs.

Steps to Detect Ad Fatigue

Here's how to monitor your ad performance and identify ad fatigue:

1. Login to Facebook Ads Manager
2. Navigate to Column View
3. Click Reports in dropdown menu
4. Select Create Custom Report

Next, configure your custom report:

1. Change chart view to Trend
2. Select Metrics: Frequency & CPM
3. Format preferred Time Interval

Additional Monitoring Tips

For comprehensive analysis, consider adjusting your reporting timeframe to weekly or monthly intervals to see the bigger picture.

To track declining performance indicators, customize your Trend Chart metrics to include:

• Link clicks
• Cost Per Link Click
• Leads
• Cost per lead
• Purchases
• Cost per purchase

By monitoring these metrics over time, you'll be able to quickly identify when ad fatigue sets in and take action to refresh your creative or adjust your targeting.